Burger Rings are a type of corn-based, burger-flavoured Australian snack food distributed by The Smith's Snackfood Company, which, in turn is owned by PepsiCo.

[5] The ingredients for Burger Rings are as follows: cereals (corn, rice), vegetable oil, maltodextrin, rice bran, salt, sugar, hydrolysed vegetable protein (soy), flavour enhancer (621), food acids (sodium diacetate, citric acid), flavour, mineral salt (potassium chloride), yeast extracts, onion powder, tomato powder.

The student who performed the experiment consumes the snack and seems to gain superpowers, developing jagged hair and a crazed look as the now-fluorescent Burger Ring bounces inside the boy's ribcage, made visible by a radiographic effect akin to X-ray imaging.

[8] In 2014, a contestant on Australian quiz show Millionaire Hot Seat failed to identify "Burger ring" as the "gag answer" to the $100 question, "Which of these is not a piece of jewellery commonly worn to symbolise a relationship between two people?".

[9] The contestant was invited back onto the set at the end of the program where host Eddie McGuire presented her with a packet of Burger Rings as a consolation prize.