[1]Also related to the effort for better decision-making, and therefore often part of B/I alignment - is the area of IT portfolio management, which has to do with decisions about which IT projects are funded and which are not.
For this reason, the scope of B/I alignment also includes business transformation, in which organizations redesign how work is accomplished in order to understand the efficiencies made possible by new IT.
It is important to consider the overall value chain in technology development projects as the challenge for value creation is increasing with the competitiveness between organizations (Bird, 2010).
This increase requires business and technology management to work as a creative, synergistic, and collaborative team instead of a purely mechanistic control instance.
Technology can help the organization gain a competitive advantage within the industry it resides and generate performance at a greater value, [1] according to Bird.