General Electric (GE) is an example of a company with this sort of business organization.
[2] A SBU is generally defined by what it has in common,[clarification needed] as well as the traditional aspects defined by McKinsey: separate competitors; and a profitability bottom line.
Four commonalities include:[citation needed] There are three factors that are generally seen as determining the success of an SBU:[citation needed] The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines.
When using this matrix, SBUs can appear within any of the four quadrants (Star, Question Mark, Cash Cow, Dog) as a circle whose area represents their size.
The Question Mark identifies products with low share but high growth.