[1] It starred Justin Edwards, Katherine Jakeways, Alex MacQueen, Greg Proops, Ewen MacIntosh and Colin Hoult.

Set in the studios of 24-hour shopping channel Buy Me Up TV, the programme covers the lives of the unhinged personalities selling all kinds of products in the badly run television station.

[citation needed] "Buy Me Up TV, a new sitcom starring and co-written by Justin Edwards, faces a real comedic hurdle.

There is the ludicrousness of the products - a chicken de-boner which 'uses centrifuge'; a knife reputed to be 'so powerful it can turn into a fine mist', and 'Robert Mugabe beach towels' - and the sales team's banal, empty phrases ("they are quite literally amazing").

The talents of Doon Mackichan couldn't rescue Justin Edwards' and James Eldred's account of life behind the scenes at a 24-hour shopping channel.