[1] Buzz monitoring involves the checking and analysis of myriad online sources such as internet forums, blogs, and social networks.
[citation needed] Buzz monitoring is implemented by businesses for a variety of reasons, namely to improve efficiency, reaction times and identify future opportunities.
[citation needed] In the era of the technological prosperity, social networks have become an essential tool for buzz monitoring, due to the large scale of opinions and information shared between users.
[3] One of the main advantages of using social networks for buzz monitoring is price availability, as this method could be considered cheap compared to other sources of information.
[2] With its micro-blogging facilities, users can share their thoughts quickly and promptly, view the latest trending topics, and search the profiles of people without the need to "follow" them.
[11] People are also more inclined to share a negative experience than a positive one in order to raise public awareness and prevent their friends and relatives from using the same service.
[6] Managers of the company should always be aware of the buzz surrounding their product, work in cooperation with the audience and be constantly prepared to stop any enormous negative attack from the core.
Managers of the companies affected by an existing buzz would try to reduce or increase the costs of the product depending on what kind of reviews they have received; they also might try to improve the service or goods in case of prevailing amount of negative opinions.