The conference was conceived by the Montreal-based creative agency Sid Lee in partnership with Cirque du Soleil and has been held every year in May since 2012.

Over 72 partners currently sponsor the conference, including Royal Bank of Canada, Cirque du Soleil, Solotech, BMW, and Facebook.

[9] Fourteen administrators govern C2 Montréal, two of whom are representatives from the organization's cofounding partners (Sid Lee and Cirque du Soleil).

In 2017, the grants had been reduced to 15% of the organization's total budget as C2 Montréal had successfully secured more significant funding from their private sponsors.

[14] It would later be confirmed by current president of C2 Montréal, Richard St-Pierre, that low ticket sales and the retraction of a major partner were the cause of cessation of C2 Melbourne.