CBBC idents
[2] Promotions now featured slides of balloons, with the programme name in the centre, and occasionally accompanied by the official static captions.
However, despite the graphics, programmes were still directly introduced by the BBC1 globe symbol, albeit occasionally accompanied by a choice of two different 14-note synthesized tunes.
The design featured the word 'Children's' on top of a large sprawled 'BBC' made up of the three colours red, green, and blue.
The presenter would talk, interact with other characters, and view children’s pictures and letters, many of which would end up on the dressed back wall of the booth.
For times when Children's BBC aired on BBC2, the presenter would appear in-vision from the network's self-op continuity studio, although this was not usually dressed with set branding and remained plain.
In 1989, the continuity booth was equipped with NICAM digital stereo, and as a result, Children's BBC presentation was moved temporarily to a smaller studio, nicknamed the 'Boiler Room'.
The new ident featured a glossy, gold version of the familiar stylised BBC text, with pale green text for the 'Children's' caption and a dark green background superimposed with small stylised CBBC's in the same font as the main 'BBC' section of the logo.
Both packages had a similar promotional design and both featured a large numeral above a BBC logo at the bottom of the screen.
In 1994, Children's BBC moved out of the soon-to-be-decommissioned network control area, bringing an end to the Broom Cupboard era, and into the larger Pres A studio which had been used for birthday slots, weekend, and holiday strands.
This was accompanied by a 3D BBC logo located in the bottom right corner of the screen, and set against a moving rainbow coloured background with bits of black on it.
An animation was also introduced for the end copyright, originally a coin spinning and falling over before turning into a thick line, this later became numerous signs moving towards the viewer from 1999 to 2002.
Promotions also changed so branding only occurred at the end, at which a wavy blue banner at the bottom would flow it with programme details on, usually with a blob looking in from the side of the screen.
A single blob (which resembles a gumdrop) was now used: it featured a larger and plainer 'C' letter and was turned into a three-dimensional object, which would zoom around a screen often accompanied by a ball from which many arrows could point with light blue lightning flying around inside a dark blue spiral background.
The idents also featured the CBBC stars in the purple background with various floating objects (such as the cash registers for Kerching!, the spiked heart balloons for Tracy Beaker, or the flying birds for Raven), before the background turns over to reveal the CBBC logo at the end of each ident.
In-vision for the channel continued to be used, however, it was used less and less: CBBC moved out of TC9 in December 2006 to TC12, where the presenter would just stand in front of a bluescreen while only a fixed camera is used.
These scenes could involve cartoon figures (including the animated CBBC programmes like Shaun the Sheep and one of the animated segments from Tracy Beaker, as well as the online game Adventure Rock), or stars of current CBBC programmes (which were Barney Harwood, Basil Brush, James Mackenzie, Daniel Anthony, Dani Harmer, Ed Petrie, Oucho T. Cactus, Mark Speight, Kirsten O'Brien, Richard Hammond, Sam Nixon, Mark Rhodes, Caroline Flack, Gethin Jones, Ayo Akinwolere, Zöe Salmon, Bel Powley, Moustafa Palazli, Rachel Petladwala, Ben Kerfoot, Charlene Osuagwu, and Jonny Freeman in the idents).
Numerous different styles were made involving the different scenes, and were added regularly to reflect programmes in March and October 2008 with two more being released in early 2009 relating to the third series of M.I.
CBBC also introduced a robot mascot named "Mini Zib", who appeared in idents and promotions.
Children could also make their own versions, the so-called Mash Up, on the CBBC website, and indeed some of these were added to the main set.
Promotions consisted of the video with the CBBC logo, programme title, and times appearing at the end on the green zig-zag lines that accompanied the channel.
This was altered in 2010, so the video would shrink into a box contained within the white and green lines where the CBBC logo now originated at the end of the idents.
The DOG for the CBBC Channel was also changed to the new logo, however it retained its green colour scheme, and would often animate, with the letters popping out and in at regular intervals.
[2] On 13 September 2014, CBBC introduced a new set of idents after seven years, whilst retaining the existing logo.
New idents were introduced, a range of live action and animated ones which consists of everyday situations in the modern era.
The four-note signature jingle was introduced in a similar way to ABC in the United States (in which the original was used from 1998 to 2021), albeit with some modifications.
On 5 January 2022, when CBBC returned to its pre-2016 hours, the logo was slightly updated with the 2021 BBC blocks and having chameleon-style branding, which was only used for promos, trailers, slides, end-credit promotions and EPGs.
The yellow blobs would bounce around gently to each other in a brightly coloured and patterned environment, with the CBeebies logo located in the centre top of the screen.
In addition to these idents, some more were created featuring the presenters bouncing the CBeebies logo around like a beach ball, and also some which featured the blobs taking part in time related idents, such as sleeping on the moon in the Bedtime Hour, drinking milk at Lunchtime, or riding a bike in Big Fun Time.
The presenters make use of a large, colourful space with smooth lines and everyday objects, which is again appropriate to the age range.
In late 2021, the logo was slightly updated with the 2021 BBC blocks and having chameleon-style branding, which was only used for promos, trailers, slides, end-credit promotions and EPGs.
