Staff for the new station included many long-time Toronto personalities, such as Jay Nelson, Russ Thompson, Bill Anderson and Carl Banas.

[3] In 2002, Standard Radio bought Telemedia and kept CJEZ under their ownership, while some of the other "EZ Rock" stations were sold to either Rogers Communications or Astral Media.

In early 2009, the station became known as Today's New 97.3 EZ Rock, pivoting to a hot adult contemporary-leaning direction.

Finally, at 9 a.m., the station ended its 14-year run with AC, and flipped back to classic hits with the branding Boom 97.3, Toronto's Greatest Hits, adopting the "Boom" branding used by some of Astral's small-market French-language stations in Quebec.

[7][8][9] On August 26, Newcap Radio announced it would acquire CHBM, along with three other former Astral stations and Bell Media's CFXJ-FM, for $112 million.