The service launched as Music Choice in 1993 by shareholders including Sony and Time Warner.

[2] By the end of June 2010 Sky TV removed Music Choice from its subscriptions after 15 years of service.

Canadian company Stingray Group purchased Music Choice in 2011.

[4] After three years Music Choice returned in the United Kingdom, and launched on the TalkTalk platform via an application, or 'Player', on YouView by the end of April 2013.

[6] On 1 April 2019, Stingray Music closed on Ziggo in the Netherlands.