Owned by Local Radio Lab Inc., it broadcasts an adult contemporary format targeting South Simcoe County.

My Broadcasting received approval for the new station from the CRTC on September 12, 2012.

[1] On August 30, 2013, CIMA began on-air tests.

The station began regular broadcasting on September 19, 2013.

On June 25, 2021, the CRTC approved the sale of CIMA to Local Radio Lab.