The station airs a Rhythmic-leaning CHR format, using its on-air brand name as Fresh 93.1.

On September 7 of that year, a small plane crashed into the tower, destroying the building and killing everyone on board.

Toronto station CHIN-FM assisted CHAY in temporarily restoring its signal until the tower was replaced one year later.

Throughout the transition period, the station continued to attract an audience of a quarter million listeners per week.

On October 15, 2000, CHAY flipped to a rhythmic contemporary/CHR format as Energy 93.1, simulcasting some programming from its sister station CING-FM in Hamilton.