CIQB broadcasts a classic hits format, switching to Christmas music for much of November and December.

It was Barrie's first radio station, and was initially a mixture of music and talk programming.

It was one of three top 40 stations owned by Corus radio along with CKQB-FM in Ottawa and CKBT-FM in Kitchener.

At that time, after playing "Anybody Listening" by Classified, the station flipped to classic rock, branded as 101.1 Big FM.

With the change, morning host Dave Blezard moved to afternoons at CHAY, while CIQB's new airstaff was announced on August 2.