Owned by the Aboriginal Multi-Media Society (AMMSA), it broadcasts a freeform format targeting Central Alberta's First Nations communities.
The Aboriginal Multi-Media Society, owner of the Edmonton-based CFWE radio network, was granted licenses in Calgary and Edmonton.
[2] AMMSA prioritized constructing the Calgary station, CJWE-FM, which went on air in April 2018.
[2][3] The wait would be nearly three years longer in Edmonton; CIWE had been planned to launch in April 2020,[2] but the COVID-19 pandemic in Alberta prompted AMMSA to seek a one-year extension.
[4][5] Its transmission tower, named for long-time AMMSA board member Noel McNaughten, is located 40 kilometres (25 mi) north of Spruce Grove.