There were ten other applicants for the new license, including CHUM Limited, Radio Station CHED Ltd., CHQT Broadcasting Ltd., The Voice of the Prairies Ltd. (owners of CFCN in Calgary), and Roger Charest.

On January 13, 1995, at 3 p.m., after a three-hour stunt of a loop of "All I Wanna Do" by Sheryl Crow, the station adopted the name Mix 96, and shifted to a hot adult contemporary format.

[7][8] On February 24, 2003, CKRA once again re-branded as 96X, "the hit music alternative" and retained its hot AC format, leaving R&B and hip-hop out of its playlist.

[9] Ryan Waters joined the new morning show, working with Wilson and Tyler then hosting solo for 90 minutes of commercial free music.

Mike Anderson (middays), Tim Riess (drive time) and Carly Kincaid (evenings) rounded out the air staff.

[10] During this time, 96X moved its Whyte Avenue studio to a booth in Hudson's Canadian Tap House from where it began broadcasting during the evenings and on weekends.

At the time, Wilson and Tyler hosted the morning show, Carley Kincaid entertained middays, Tim Riess sat in the chair for PM drive, and Adam McKale was the evening DJ.