On November 13, 1990, the CRTC approved an application by Bryan E. Olney, representing a company to be incorporated, for an FM licence at Belleville.

[1] Although commercial advertising is heard on CJLX, it is a not-for-profit radio station, which in turn generates support rather than competition from local broadcasting companies.

The licensee was to be a non-profit corporation without share capital, and would be operated by and for the students of Loyalist College.

The establishment costs for the new station were financed in large part by Quinte Broadcasting Co. Ltd. (CJBQ and CIGL-FM Belleville, and CJTN Trenton).

Operating costs would be met largely through continuing grants from college administration, supplemented by fund-raising activities and by revenues earned from restricted advertising to be broadcast on the station.