CJSA-FM, branded as CMR Diversity FM 101.3, is a Canadian radio station that broadcasts to the Greater Toronto Area, reaching a majority South-Asian audience.
CMR stands for "Canadian Multicultural Radio", as the station serves over 20 ethnic groups and broadcasts in more than 24 languages.
[1] The station's programming primarily targets South-Asian communities, with programming in languages including Bengali, Gujarati, Hindi, Kannada, Konkani, Macedonian (Voice of Macedonia), Malayalam (Madhurageetham), Marathi, Nepali, Punjabi, Sinhalese, Somali, Tamil, Tagalog (FilTown Radio), Telugu (Morning Raaga), Tibetan, Twi, and Urdu (Radio Pakistan Toronto).
[3] Operated by the town's chamber of commerce, that station voluntarily surrendered its broadcast license in 2002.
In a December 2012 letter to the CRTC, the station stated that it was interested in broadcasting up to 5 HD Radio subchannels, each of a different language for a different ethnic population (HD2 being Tamil, HD3 being Punjabi, HD4 being Hindi and Urdu, or "Aboriginal", and HD5 being data transmission).