Moreover, rival station CHOZ-FM, which carried a combination of CHR and classic rock at the time, elected to retain that hybrid format rather than move into the former "Magic" niche.

As a result, on June 28 of the same year, Newcap dropped CKIX's longtime country format in favour of Top 40/CHR as 99.1 Hits FM.

In late August 2008, CKIX temporarily began identifying itself as 9.1 Hits FM; its actual broadcast frequency had not changed (although the "9.1" was also used in the station's legal IDs).

[2] The "9" was found on October 6 in the back of a pick-up truck adjacent to a private self-storage facility in a St. John's suburb, and returned to the station that morning.

That clause states that "[a]ll on-air contests and promotions shall be conceived and conducted fairly and legitimately and particular care shall be taken to ensure that they are not misleading".