The website was originally formed as a joint venture between CNN.com and Time Warner's Fortune and Money magazines.

Time Warner had also announced an intention to relaunch the CNNfn television network under the CNN Money moniker, but those plans were apparently scrapped.

[1] Prior to June 2014, the website was operated as a joint venture between CNN and two Time Warner-published business magazines; Fortune and Money.

In June 2014, Time Warner's publishing assets were spun-out as Time Inc.; as a result, all three properties launched separate web presences, and CNN Money introduced a new logo that removed the wordmark of Money magazine from its branding.

As with CNNMoney, it will be supported by branded segments on CNN television, as well as streaming content.