The company's primary owner throughout its history was Danny Williams, although ownership was shared with other investors[who?]

[1] Cable Atlantic's telecom division and the company's longtime 541 Kenmount Road headquarters had been sold separately to Group Telecom in April of that year, although those assets were ultimately also acquired by Rogers in 2005, after changing hands four additional times.

Rogers Cable's head office in St. John's was moved to 22 Austin Street.

With company reorganization and the redevelopment of Avalon Mall / Woodgate Plaza area, it returned to 541 Kenmount Road 2017-2018.

It was later revealed that Williams had been very close to selling Cable Atlantic to Cogeco, but that Rogers came in with a superior last-minute bid just before the Cogeco deal was to be announced, after Rogers's deal to buy Vidéotron fell through.