[20] In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'.

[26] By the mid-1930s, Cadbury estimated that 90 percent of the British population could readily afford to buy chocolate as it was no longer considered a luxury item for the working classes.

[21] Between the two world wars Cadbury sent test packages to British schoolchildren in exchange for their opinions on new products, one of whom, Roald Dahl, would later write the children's novel Charlie and the Chocolate Factory.

[58] The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".

[65] Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",[59][66][67] and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks.

[77] The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant.

[82][83] In response to diminishing margins in early 2014, Mondelez hired Accenture to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and Oreo.

The closure of Cadbury factories in centres such as Dublin, Montreal, Chicago, Philadelphia, and Dunedin in New Zealand generated outcries from the local populations.

In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.

[94] Cadbury relocated to Uxbridge Business Park from its previous head office at 25 Berkeley Square in Mayfair, City of Westminster in 2007 as a cost-saving measure.

According to the environmental charity Keep Britain Tidy, Cadbury chocolate wrappers along with Walkers crisps packets and Coca-Cola cans were the three top brands that were the most common pieces of rubbish found in UK streets in 2013.

Tasmania was chosen as the location of Cadbury's first factory outside of the United Kingdom, due to its close proximity to the city of Hobart, good source of inexpensive hydro-electricity and plentiful supply of high-quality fresh milk.

Mondelez also confirmed that it was looking for a third-party manufacturer to continue making Cadbury's New Zealand brands Pineapple Lumps, Jaffas, Chocolate Fish and Buzz Bar.

[131] In early June 2017, local city councillor Jim O'Malley and a group of volunteers launched a crowdfunding campaign to keep the Dunedin factory running on a portion of the site.

Despite generating NZ$6 million in funds, DMH abandoned its bid on 22 June due to Mondelez's stringent production and supply requirements and difficulties in acquiring manpower and machinery.

It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Bhind), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai.

[145] In 2017, Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain licences and approvals to build a factory in Baddi.

The brand's popularity grew such that in 1926, the South African arm of Cadbury was formed and plans were made to construct a local chocolate manufacturing plant.

[152] In 2011, Kraft Foods, the company that then owned Cadbury, announced that it would be launching a fair-trade Dairy Milk chocolate bar on the South African market.

The South African operation of Cadbury has a completely Africa-based supply chain, with cocoa beans bought in Ghana and the chocolate bars made in the factory at Port Elizabeth.

[161] The brand has used immersive experiential marketing campaigns which include a Double Decker fun bus, Joy Generator machine and pop-up cafes.

[161] As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints.

[179][180] The contamination was caused by a leaking pipe, from which waste water dripped onto a chocolate crumb production line at the company's plant in Marlbrook, Herefordshire.

[185] In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation.

[192] On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars.

A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250g Dairy Milk Double Chocolate bars.

[197] On 2 June 2014, Malaysia's Department of Islamic Development (JAKIM) declared that the sample did not contain pig DNA, as claimed in earlier reports.

The investigation followed reports that unscheduled checks had shown that two chocolates produced by Mondelez International Inc., the parent company of Cadbury, violated Islamic law and led to a boycott of all its products in the country.

[199] Prime Minister Theresa May called the rebranding "absolutely ridiculous"; however, Cadbury dismissed the criticism, with a spokesperson saying, "it is clear to see that within our communications we visibly state the word Easter.

The network's journalists claimed Mondelez CEO Dirk Van de Put had "refused to be interviewed" but the company "did not dispute our findings (and were) deeply concerned by the incidents documented by Dispatches and would launch an investigation.