Café Touba is a coffee drink that is flavored with grains of Selim or Guinea pepper (the dried fruit of the shrub Xylopia aethiopica)[1] (locally known as djar, in the Wolof language) and sometimes cloves.
In recent years, consumption of café Touba has been increasing as the drink is spreading to cities of all faiths, both in and outside Senegal.
[4] The World Bank wrote that a progressive elimination of imported coffee seems common in poorer areas of Senegal as a result of the global recession of 2009: a Senegalese restaurant owner stated, "We weren't used to consume [sic] the Tuba Coffee for breakfast, but since the crisis people drink it a lot, also children.
[6] In Guinea-Bissau, café Touba has become the country's most popular drink, even though it was relatively unknown several years ago.
[7] Consumption of café Touba increased to the point that sales of instant coffee, most notably Nescafé, decreased in West Africa.