[2] In 1999, the childhood friends established CMI Marketing and, subsequently, ClubMom, the predecessor to CafeMom.

ClubMom was a website that provided parenting information in the form of blogs, articles and message boards.

[7] The idea of CafeMom originated with Andrew Shue when he became a father and he saw how his wife counted on other mothers for support and information.

[10] In September 2008, the website launched an initiative to donate $10 million to schools, while increasing traffic to the site.

[12] On March 30, 2010, CafeMom announced the launch of The Stir,[13] a blog for moms featuring topics such as celebrity gossip, parenting dilemmas, current events, and home decorating.

Suburban Turmoil’s Lindsay Ferrier is a fashion columnist for the journal, after selling her style blog, "She’s Still Got It", to CafeMom.

[14] The blog is interactive, allowing CafeMom followers to write in and ask questions, appeal for fashion advice and discuss trends.