[10] On February 6, 2017, Comscore announced they would not meet the NASDAQ-imposed deadline to "complete its financial restatement and regain compliance with Nasdaq's listing requirements.

[13] Wiener had previously been chairman of 360i, a 1,000-person advertising agency known for its ability to help brands capitalize on change through innovation and a data-driven approach to marketing.

[15] On April 1, 2019, CEO Bryan Wiener announced that he, along with president Sarah Hofstetter would be stepping down from their respective roles at Comscore, citing irreconcilable differences in strategy with the company's board.

Prior to joining Comscore, Livek was Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV.

Media Metrix originated as PC Meter, a business unit of market research company NPD Group, and began publishing statistics in January 1996.

[22] In the aftermath of the dot-com bubble collapse and associated downturn in internet marketing spending, Jupiter sold the Media Metrix service to rival Comscore for $1.5 million in June 2002.

[34] Comscore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks)[35] installed on their computers.

[citation needed] In exchange for joining the Comscore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning, and chances to win cash or prizes.

[39] The corrected data is used to generate reports on topics ranging from web traffic[40] to video streaming activity[41] and consumer buying power.

[48] In the past, the software forwarded users' internet traffic through Comscore proxy servers, provoking criticism about speed performance.

[55] Additionally, noted blogger and angel investor Jason Calacanis claimed that Comscore was running an 'extorting ring' by vastly undercounting publisher traffic numbers and forcing them to pay fees for direct measurement via a tracking pixel.

[57] In 2019, Comscore Inc. and its former CEO Serge Matta were charged with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading statements about key performance metrics.

[58] The company has replaced the former CEO and other senior executives; its new management team has settled the SEC charges without admitting or denying wrongdoing in September 2019 for $5 million.

[59][60] Two years before the charges, Comscore had restated its financial statements and rectified all concerns of its accounting practices around revenue recognition.