Cake is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom.

The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing.

After a shot of gloved hands kneading orange sugar paste, a woman pours melted chocolate into a pot of Rice Krispies.

Jelly mixture is poured into a mould while another cook attaches Fox's Glacier Mints to a fondant base to create a headlamp.

Advertising agency Fallon began representing Škoda in 1999, and its first campaign was for the first generation of the Fabia supermini, the successor to the Felicia, in early 2000.

[4] While the previous advertising agency, Grey London, had succeeded in improving the company's image, Škoda cars were still the butt of many a joke,[5] and were seen as "naff" by British consumers.

[8] Upon the launch of the second generation of the Fabia, Fallon chose to shift the focus away from improving the Škoda brand as a whole and towards pushing individual aspects of the cars.

The strapline for the Fabia, with its numerous "smaller, helpful features", such as hooks for carrier bags in the boot to keep shopping upright, was to be "full of lovely stuff".

[2] With the air-date for the finished piece set only four weeks from the start of the project, of which Easter celebrations would occupy a large portion, there was no time for any research.

[2][12] The on-screen crew consisted of six home economists led by Peta O'Brien [1] and Sarah Tildersley, three sugar chefs, a machine operator, two prop experts, and four special effects modelmakers from Pennicott Payne Ltd, with a large production team off-camera.

[14] Ancillary elements of the campaign, such as the online presence and direct marketing, were handled by advertising agency Archibald Ingall Stretton, who had worked with Škoda for eight years prior to Cake.

[16] For the direct marketing portion of the campaign, Archibald Ingall Stretton sent out car-shaped a double-chocolate, toffee-fudge cream scented air fresheners in the mail to potential and former clients.

[9] The commercial spaces purchased for Cake were chosen specifically to reach a mainstream audience, with selections including Big Brother, Britain's Got Talent, Coronation Street, CSI: Miami, Deal or No Deal, GMTV, Grand Designs, Grease Is the Word, Market Kitchen, This Morning, and Trinny & Susannah Undress..., as well as television screenings of films such as The Talented Mr. Ripley and Layer Cake.