Cake Financial was an American web-based financial services social network for individual investors allowing members to share their real stock portfolios and performance with other members.

The site was introduced publicly on 17 September 2007, at the TechCrunch40 Conference,[4][5][6] by Founder and CEO, Steven Carpenter.

[7] Cake had generated media coverage from a number of financial news outlets such as Forbes,[8] Kiplinger,[9] BusinessWeek[10] and Barron's.

[11] Cake was backed by Alsop Louie Partners, as well as from angel investors.

As of 14 January 2010, the site discontinued operations and it was announced that it had been acquired by E*Trade.