It consists of a small bay in the municipalities of Son Servera and Sant Llorenç des Cardassar.
[2] The beach of Cala Millor is 1.8 kilometres long, and during the summer season is cleaned daily between the hours of 5 am to 6am, by a small modified tractor that sifts the sand to remove any debris.
It is also overseen by 3 lifeguard towers, operating on a system of Blue, Green, Yellow, and Red flags, to alert swimmers of the danger levels.
This is in sharp contrast to the winter season, when the beach is left unmonitored and uncleaned, usually accumulating big piles of seaweed on the shore.
[4] Speculation among the locals as to the cause of the slowdown ranges widely, from the introduction of the Euro currency in 1999 to the availability of cheap flights from companies like Ryanair and EasyJet to the ability of the average person to visit more diverse destinations, and most notably, the all-inclusive system, that grants the tourists access to unlimited food and drink at their hotels.
In recent years the economy has continued to decline after many hotels in the area were affected by the collapse of The Thomas Cook Group in 2019, and the lockdown measures imposed by the government to curb the spread of COVID-19 during the 2020 Corona Virus Pandemic.