It is a celebration of the region's cultural identity, famous for the Salsa marathon, horse riding parades and dance parties.
2021 saw the introduction of Fiesta de Mi Pueblo, a parade celebrating the 42 municipalities of Valle del Cuaca.
[6] Other events include tascas (international food street), salsa concerts, bullfights (which have attracted criticism and protests),[citation needed] parades, athletic activities/competitions and cultural exhibitions.
[10][11] At times the Fair has included Vallenato and Merengue groups from Colombia and surrounding Caribbean countries, and samba schools from Rio de Janeiro, Brazil.
[12][13] The event celebrates the cultural traditions and history of the region, and is actually older than the Fair itself, dating back to the early 1910s.