California Free Former was the world's largest skateboard manufacturer during the 1970s.
From 1970 to 1981, it was owned by Rick Smith of ALS Industries with a business partner.
The prominent Free Former skaters included: California Free Former also used to sponsor skateboarding competitions, including the California Free Former World Skateboard Championships held at the Long Beach Sports Arena.
Its significant cash prizes changed skateboarding history and created a professional tier in the sport.
The poster for the 1977 event was done by artist / designer Jim Evans.