The campaign garnered recognition from First Lady Michelle Obama,[2] who joined forces with the organization to encourage the "Let Girls Build Challenge" project.

[3] Cambio launched in 2010 as a partnership between AOL, the Jonas Group, and MGX lab as a next-generation MTV-like video network.

[4] In 2012, AOL acquired Cambio, and in 2014 relaunched it in tandem with a partnership with Girls Who Code when five teenage graduates of the program joined the site as paid interns and helped shape Cambio's editorial mission and site design.

[5] During the six-week assignment, the girls focused on two projects: developing a "Celebspiration" meme generator and creating a platform called "Col[lab]" that encourages young women to write articles on any topic for the site.

[6] At its peak, Cambio saw approximately 7.5 million views a month from a predominantly 13- to 34-year-old audience.