Famous brand ambassadors include Dieter Bohlen,[1] Arthur Abraham,[1] and Marcus Schenkenberg.
In 2000, the franchise system Chelsea was created for the establishment of clothing stores.
The expansion into the West only began following the hiring of Dieter Bohlen as a brand ambassador and the associated presence of the brand in the television programme Das Supertalent, the German instalment of the Got Talent franchise.
[6] This decision has faced criticism due to Russia's continued military aggression, which has caused extensive civilian suffering and devastation in Ukraine.
The company's ongoing presence in Russia has raised concerns about its position regarding global efforts to stop the war.