The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of Donald Trump and Hillary Clinton.

The title track was released as the lead single on July 11, 2016, featuring a guest appearance from American rapper Future.

[3] The song features a guest appearance from fellow American singer Big TC (Ty's younger brother who is still incarcerated in prison).

[8] Winston Cook-Wilson of Pitchfork said, "Campaign outpaces his recent efforts like $ign Language and Airplane Mode but, still, mostly just preserve Ty's musical bottom line".

[14] Mick Jacobs of Pretty Much Amazing said, "As a mixtape, I understand why Campaign sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation".