[1] CALM runs a free, confidential and anonymous helpline as well as a web chat service, offering help, advice and information to anyone who is struggling or in crisis.
[2] CALM was initially a Department of Health pilot project launched in late 1997 in Manchester with the help of Tony Wilson, and then rolled out to Merseyside in 2000.
In 2015, rapper and singer-songwriter Professor Green was named as CALM's patron,[6] and the campaign's trustees board includes health professionals and leading figures from the worlds of music, advertising, and management, as well as relatives of men who have taken their own lives.
It occurred again in July 2019, this time with a "comedy festival in an ad break" which featured comedians Ahir Shah, Alex Horne, Dane Baptiste, Darren Harriott, David Mumeni, Ed Gamble, Elf Lyons, Jamali Maddix, Jessie Cave, Lou Sanders, Maisie Adam, Natasia Demetriou, Phil Wang, Pierre Novelli, Sindhu Vee, Stevie Martin and Zoe Lyons, with Jessica Knappett providing intro and outro voiceover.
[10] In May 2019, CALM announced a partnership with Dave for a podcast called Conversations Against Living Miserably hosted by Lauren Pattison and Aaron Gillies talking to comedians about their mental health.