[2] In 1904, Campari's first production plant was opened in Sesto San Giovanni, near Milan, Italy.

Under the direction of Davide Campari, Gaspare's son, the company began to export the beverage, first to Nice in the heart of the French Riviera, then overseas.

Following Russia's invasion of Ukraine in February 2022, Campari Group announced the suspension of all investments in Russia, including advertising and promotional activities, and scaled down operations to the minimum necessary to pay its local staff.

[5] In August 2023, reports indicated that Campari planned to introduce a new aperitif, Sarti Rosa, in Russia, suggesting a potential expansion of its product offerings in the country.

[6][7] Campari is often used in cocktails and is commonly served with soda water or citrus juice (most often pink grapefruit juice), often garnished with either blood orange or blood lime slice (mainly in Australia) or mixed with prosecco as a spritz.