Campari Soda is Campari mixed with soda water to reach 10% alcohol by volume.
The distinctive bottle was designed by Fortunato Depero in 1932.
According to Jay P. Pederson: "In 1932, the company debuted its own blend of Campari and soda, packaged in a distinctive cone-shaped bottle.
The result, which was dubbed, appropriately enough, Campari Soda, became a new success for the company, and was held to be the world's first pre-mix packaged drink.
You can help Wikipedia by expanding it.This mixed drink–related article is a stub.