With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks.
[7][10] Dorrance, a chemist with degrees from MIT and Göttingen University, Germany, developed a commercially viable method for condensing soup by halving the quantity of its heaviest ingredient: water.
[12] To this day, the layout of the can, with its red and white design and the metallic bronze medal seal from the 1900 Paris Exhibition,[13] has changed very little, with the exception of the French phrase on the top of the bronze seal that said "Exposition-Universelle-Internationale" which was changed to the English name of the exhibition as "Paris International Exposition".
[citation needed] Campbell Soup became one of the largest food companies in the world under the leadership of William Beverly Murphy.
While at Campbell's Soup Company, he took the corporation public and increased its brand portfolio to include Pepperidge Farm's breads, cookies, and crackers, Franco-American's gravies and pastas, V8 vegetable juices, Swanson broths, and Godiva's chocolates.
[25] In 2012, Campbell announced plans to buy Bolthouse Farms, a maker of juices, salad dressings, and baby carrots, for $1.55 billion.
[26] Since 2012, Campbell Soup has been focused on updating their image and digital marketing to increase visibility among younger generations.
In June 2013, Campbell acquired the Danish multinational baked goods company Kelsen Group for an undisclosed amount.
[27] Kelsen has an 85-country distribution network and is seen as providing Campbell with opportunities for international expansion, particularly into China and other Asian markets.
[28] In December 2017, Campbell's completed the acquisition[29] of Pacific Foods of Oregon, LLC[30] for $700 million and announced the agreement to acquire the snack company Snyder's-Lance for $4.87 billion in cash.
[36] In July 2019, Campbell's agreed to sell its stake in the Kelsen Group for $300 million to a subsidiary of Ferrero SpA, with the transfer to be completed in 2020.
In August 2023, it was announced that Campbell's had acquired the Louisville, Colorado-headquartered food manufacturer Sovos Brands for $2.7 billion.
[39] On August 26, 2024, Campbell's announced it completed the sale of its Pop Secret popcorn business to Our Home, an independent snack company.
[1] In 1962, artist Andy Warhol incorporated the familiar look of the Campbell's soup can with a series of pop art silkscreens, a theme he would return to off and on through the 1960s and 1970s.
The silkscreens themselves have become iconic pieces of pop art, with one in particular, Small Torn Campbell Soup Can (Pepper Pot) (1962), commanding a price of $11.8 million at auction in 2006.
[43] Many canned soups, including Campbell's condensed and chunky varieties, contain relatively high quantities of sodium and thus are not desirable for those on low-sodium diets.
[46] In the fall of 2007, Campbell's was awarded a Certificate of Excellence from Blood Pressure Canada for their efforts in lowering sodium levels.
[50] In December 2009, Consumer Reports found that major canned food companies including Campbell's Soup were producing tinned products with bisphenol A (BPA) levels over 100 ppb in some cases;[51] the testing revealed that just one serving of canned food would exceed an expert's recommendation for daily exposure (0.2 micrograms per kg body weight per day).
[53] This organization was set up to oppose a citizens' initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients sold in California.