[9] McLaren envisioned a reality version of the hit video game Mortal Kombat, and immediately put the concept into development.

This along with his notorious interview in the New York Times, "Death is Cheap: Maybe It's Just 14.95,"[11] launched the franchise and delivered a high pay-per-view buyrate.

[12] Public interest and the popularity of the UFC increased leading to its appearance on Friends (The One with the Ultimate Fighting Champion), the cover of Mad Magazine (which featured McLaren as the promoter “Marky D Sodd”),[13] and in the Denzel Washington film, Virtuosity.

Campbell McLaren also launched the Iron Ring, an MMA competition reality series, with Floyd Mayweather, Ludacris, Nelly, and T.I.

Campbell McLaren is currently CEO of Combate Global, the first Hispanic MMA sports and media franchise.

Beginning as a reality show on Mun2, Combate Global fights air in the United States, Latin America, Brazil and Spain.

[18] “Combate is MMA with a Spanish flavor ... we’ve always said we’re presenting a thoroughly authentic Hispanic product, and we stuck to that,” explains McLaren.

[21] The inaugural event of 2019 outperformed their competitors, on Paramount, ESPN 2 and TNT as well as Telemundo Boxing, getting 610,000 viewers on Univision and UDN, despite its midnight ET timeslot.