The London Civic Centre Corporation is owned in turn by EllisDon and Global Spectrum, the Philadelphia-based subsidiary of Comcast the American cable company.

The theatre mode features a small, intimate atmosphere and a 30-line fly grid to suspend scenery or lighting and sound.

The Labatt Brewing Company had an exclusive first rights on a second deal and could change the name if they chose, which they did, to Budweiser Gardens to further promote the main brand of their sister corporation, Anheuser-Busch.

Global Spectrum, which manages the sports-entertainment centre, was selected by the City of London to choose the naming rights and they used a subsidiary called Front Row Marketing.

[13] Proceeds from naming rights are put into the net revenue, though the exact divide of the amount going to the City of London and Global Spectrum is unknown.

[14] Within a few years of opening, the London Knights had a championship season in 2004–05 and the centre was well positioned to take maximum advantage of the team's popularity.

Budweiser Gardens is host to national-level events, such as the 2005 Canadian Figure Skating Championships, the 2006 Scott Tournament of Hearts (curling), the 2007 World Synchronized Skating Championships, the 2011 and 2023 Tim Hortons Brier (curling), as well as a wide variety of family entertainment such as Disney on Ice, the Harlem Globetrotters, Monster Jam (extreme motorsports) and Stars on Ice.

Cirque du Soleil chose Budweiser Gardens to stage its first-ever arena show, a rebuilt production of Saltimbanco.