It was established in 1967, and is managed by full-time professional staff based in Toronto.
An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics.
CMA provides these public offerings: CMA offers professional marketing certificate courses nationwide.
Other educational initiatives include conferences, seminars, in-house training, roundtables, webinars, and the CMA Awards Gala program.
CMA forms internal task forces to develop self-regulatory policies on important marketing issues.