Cargo cults were diverse spiritual and political movements that arose among indigenous Melanesians following Western colonisation of the region in the late 19th century.
Typically (but not universally) cargo cults included: charismatic prophet figures foretelling an imminent cataclysm and/or a coming utopia for followers—a worldview known as millenarianism;[1][2] predictions by these prophets of the return of dead ancestors bringing an abundance of food and goods (the "cargo"),[3]: 11 [2]: 90 typically including a bounty of Western goods or money,[4][1][5][2]: 83, 90 often under the belief that ancestral spirits were responsible for their creation;[1] and the instruction by these prophets to followers to appease "ancestral spirits or other powerful beings" to fulfill the prophecy and receive the cargo by either reviving ancestral traditions or adopting new rituals, such as ecstatic dancing or imitating the actions of colonists and military personnel, like flag-raising, marching and/or drilling.
[1] Anthropologists have described cargo cults as rooted in pre-existing aspects of Melanesian society, as a reaction to colonial oppression and inequality disrupting traditional village life, or both.
[1] The term has largely fallen out of favour and is now seldom used among anthropologists, though its use as a metaphor (in the sense of engaging in ritual action to obtain material goods) is widespread outside of anthropology in popular commentary and critique,[6] based on stereotypes of cargo cultists as "primitive and confused people who use irrational means to pursue rational ends".
[1] Peter Worsley defined cargo cults as follows in his 1957 book The Trumpet Shall Sound;[3]: 11 this description became the standard definition of the term:[1] strange religious movements in the South Pacific [that arose] during the last few decades.
Then the ancestors will return, or God, or some other liberating power, will appear, bringing all the goods the people desire, and ushering in a reign of eternal bliss.
The people therefore prepare themselves for the Day by setting up cult organizations, and by building storehouses, jetties, and so on to receive the goods, known as ‘cargo’ in the local pidgin English.
[2]: 90 The indigenous societies of Melanesia were typically characterized by a "big man" political system in which individuals gained prestige through gift exchanges.
After World War II, the goods could be shoes, canned meat, knives, rifles, or ammunition, and they would arrive by armored ship or plane.
A small population of indigenous peoples observed, often directly in front of their dwellings, the largest war ever fought by technologically advanced nations.
Japanese forces used their foreknowledge of local cargo cult beliefs, intentionally misrepresenting themselves as the ancestors of the Melanesians and distributing goods freely in order to acquire compliance and labor.
[13]: 134 Manufactured clothing, medicine, canned food, tents, weapons and other goods arrived in vast quantities for the soldiers, who often shared some of it with the islanders who were their guides and hosts.
The movements rituals were influenced by Christianity, and also included similar elements to other cargo cults like "marching and drilling, flags and poles, and flowers".
In response, charismatic individuals developed cults among remote Melanesian populations that promised to bestow on their followers deliveries of food, arms, Jeeps, etc.
Cult behaviors usually involved mimicking the day-to-day activities and dress styles of US soldiers, such as performing parade ground drills with wooden or salvaged rifles.
The leaders typically held cult rituals well away from established towns and colonial authorities, thus making reliable information about these practices very difficult to acquire.
For example, in 1962 the separatist Hahalis Welfare Society on Buka Island was classed by Australian authorities as a cargo cult, but this was denied by its leaders Francis Hagai and John Teosin.
[full citation needed] Peter Worsley's analysis of cargo cults placed the emphasis on the economic and political causes of these popular movements.
Kenelm Burridge, in contrast, placed more emphasis on cultural change, and on the use of memories of myths to comprehend new realities, including the "secret" of European material possessions.
His emphasis on cultural change follows from Worsley's argument on the effects of capitalism; Burridge points out these movements were more common in coastal areas which faced greater intrusions from European colonizers.
This leader may have a "vision" (or "myth-dream") of the future, often linked to an ancestral efficacy ("mana") thought to be recoverable by a return to traditional morality.
[22] Others point to the need to see each movement as reflecting a particularized historical context, even eschewing the term "cargo cult" for them unless there is an attempt to elicit an exchange relationship from Europeans.