Carl Pei Yu (Chinese: 裴宇; pinyin: Péi Yǔ; born September 11, 1989) is a Chinese-Swedish entrepreneur.

[6] He pursued a Bachelor of Science degree in 2008 at the Stockholm School of Economics, but he dropped out in 2011 to work full-time in the Chinese smartphone industry.

[13] After the unveiling of the OnePlus 3 in June 2016, Pei claimed it was the company's most popular smartphone, based on the Net Promoter Score.

The company is based in London and landed a number of notable investors, such as iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, and YouTuber Casey Neistat.

On February 25, the company announced Teenage Engineering as founding partners, mainly responsible for the design aesthetic of the brand and its products.

They were more critical of the quality of the cameras, and disappointing battery life, though reviewers have stated both have improved since with software updates.

[23] Nothing announced and released the Nothing Ear (2) wireless earbuds on March 22, 2023 to generally positive reviews, particularly for the improvements upon the flaws of the previous model.

[24][25][26] Pei's team led the market April 2024 by shipping a "first-of-its-kind integration" of ChatGPT for users of a paired Nothing phone and Nothing earbuds.