[4] Relocating to New York City, he freelanced briefly until joining Neal Adams' commercial art company and comic book packager Continuity Studios and was a member of the Crusty Bunkers.

[5] As he explained in a 2000 interview: "Continuity was gearing up to produce black-and-white magazines based on several TV series: The Six Million Dollar Man, Space: 1999, and Emergency!.

[2][6] At Marvel as an editor, Potts discovered and/or mentored many top comics creators including Arthur Adams,[7][8] Jon Bogdanove, June Brigman, Jim Lee,[9] Mike Mignola,[10] Mike Okamoto, Whilce Portacio, Terry Shoemaker, Steve Skroce, Larry Stroman, Sal Velutto, Chris Warner, and Scott Williams.

He oversaw the development of the Punisher from guest star to franchise character, and edited such titles as The Incredible Hulk, Doctor Strange, The Defenders, The Thing,[11] Alpha Flight, and Moon Knight, as well as the newly created Amazing High Adventure, Power Pack, Strikeforce: Morituri, and What The--?!.

[citation needed] Potts wrote and, for the early issues, did layouts for the launch of the Punisher War Journal title in 1988 with Jim Lee doing the finished art.