The group formed a partnership in 2008 with O2 to allow customers of the company to receive priority access to tickets at the venues.
The deal saw eleven UK venues renamed O2 Academies from 1 January 2009, with O2 customers able to buy tickets to gigs up to two days before others.
[1] The deal also involved music promoter Live Nation who own 51% of the venues.
[2] In July 2017, O2, Live Nation and Academy Music Group renewed the agreement for a further ten years.
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