It is Europe's first all-vegan pizzeria,[1] opening its first branch in Brighton, UK, in November 2015.
The company also manufactures its own vegan cheese, dubbed "Mozzarella 3.0", and it has set up a factory to mass produce it for foodservice and retail.
[10][11] In August 2019, Purezza was mistakenly caught up in a drugs bust at Gatwick Airport, when ingredients for its food were seized by police.
[27] Purezza's head chef, Filippo Rosato, won Best Pizza from Abroad 2018 in the #pizzAward 2018 competition held in Naples.
The winning pizza was titled "The Promised Land" and used cavolo nero, tempeh, pioppini mushrooms, and a borlotti bean sauce.