In 1998, Scheufele redesigned the Palme d'Or for the Cannes Film Festival, and made Chopard an official event partner.

[7] In 1963, her father Karl acquired the Geneva-based watch manufacturer Chopard, and over the following years, the family traveled back and forth between Germany and Switzerland.

[7][8] At the age of 12, Caroline moved to Switzerland in order to study at Geneva's International School along with her brother Karl-Friedrich.

She decided to join the family business immediately after obtaining her diploma, while enrolled in classes in Design and Gemmology.

Scheufele redesigned the Palme d'Or for the Cannes Film Festival[13][12] and made Chopard the official event partner from 1998 onwards.

Under the direction of Scheufele, Chopard has become one of the first brands to use raw materials that meet the highest possible social and environmental standards, and supports Fairmined certified responsible gold.

[18][14][19][20][11] Over time, Scheufele has forged partnerships and agreements with various players operating in the responsibly extracted ethical gold market and developed the production of sustainable jewelry and watches.

[22][20][21] In 2015, Caroline Scheufele acquired one of the world's largest and purest raw diamonds from a mine in Botswana on behalf of Chopard.