Karl-Friedrich Scheufele (born 5 February 1958 in Pforzheim) is co-president of Chopard along with his sister, Caroline, and president of La Chronométrie Ferdinand Berthoud.

[3] He set up a wine sales company, La Galerie des Arts du Vin, at the end of the 1990s and acquired a number of Caveaux de Bacchus boutiques in Switzerland.

In 2012, he bought the Château Monestier-la-Tour wine estate,[4] which produces 150,000 bottles per year in a variety of AOPs in France.

At the age of 15, Karl-Friedrich left Germany for Switzerland and enrolled in the International School of Geneva (Ecolint), along with his sister Caroline.

In 1973, he served an apprenticeship with a jeweler in Geneva, before studying at the Faculty of Business and Economics (HEC Lausanne).

Karl-Friedrich Scheufele and Michel Parmigiani jointly set up the Fleurier Quality Foundation, an independent watch certification body.

[3] Today, Karl-Friedrich is in charge of the Chopard Manufacture, the men's watches division[13] and all business management aspects, including marketing, advertising and communication.

[13] A few years later, he created further partnerships with the Grand Prix de Monaco Historique and with Porsche Motorsport.