Carrera is a slot car brand introduced in the early 1960s by Josef Neuhierl GmbH & Co. KG based in the Franconian town of Fürth, Germany.
Due to the many systems offered, and fewer customers (Generation X), Neuhierl had to sell his company in 1985, and killed himself.
For over 40 years in the business, the company has worked closely with the State Trade Agency in Nürnberg who check that Carrera’s lines of products meet the required safety standards.
September 2007 was the start of the Carrera World Championship at the International Motor Show in Frankfurt.
In 2019, the Stadelbauer GmbH has been acquired by investment group Quantum Capital Partners (QCP).