[2] The stadium's record attendance since becoming an all-seater ground is 27,137, set during a Premier League match versus Newcastle United on 2 April 2016.

[4] In the days when fans could stand on terraces, Carrow Road saw a crowd of 43,984 when hosting Leicester City for an FA Cup match in 1963.

Carrow Road has also hosted under-21 international football and a number of concerts, including performances by Elton John and George Michael.

The Carrow Road site includes catering facilities and a Holiday Inn hotel offering rooms with views of the pitch.

[8] The club began looking for alternative accommodation in 1926, their hand forced finally when one corner of the pitch subsided up to 30 feet after old chalk workings collapsed.

[8] An attempt to patch up the problem with railway sleepers and soil did not satisfy The Football Association (FA), who wrote to the club on 15 May 1935, saying The Nest "was no longer suitable for large crowds and measures must be taken".

About half a mile south of The Nest, they found a new site, the Boulton Paul Sports Ground in Carrow Road,[8][9] which belonged to J.

[8] Initial materials were sourced by demolishing the former "Chicken Run" section of The Nest, with the rubble dumped as a bank at the river end of the new ground.

[17] The new stadium was described by club officials as "the largest construction job in the city since the building of Norwich Castle", "miraculously built in just 82 days" and "the eighth wonder of the world".

[10][18] An aerial photograph from August 1935 shows three sides of open terracing, and a covered stand with a Colman's Mustard advertisement painted on its roof, visible only from the air.

[20] The mustard manufacturer's original factory was located adjacent to the stadium in Carrow Road,[8] and the ground was opened by Russell Colman, the President of the club.

[21] The author Simon Inglis describes the early Carrow Road as comprising "a Main Stand, a covered end terrace and two large open banks".

[8] The covered terrace was paid for by Captain Evelyn Barclay, the vice-president of Norwich City; it was constructed in time for the opening of the 1937–38 season, and while the original stand has since been replaced, the end retains the name of its benefactor.

[24] In 1963, the record was set for attendance at Carrow Road: a crowd of 43,984 watched a sixth round FA Cup match against Leicester City,[24] and the South Stand was covered shortly afterwards.

[8] In the wake of the Ibrox stadium disaster in 1971, a government enquiry brought more stringent safety requirements, which, when applied to Carrow Road, resulted in the capacity being drastically reduced to around 20,000.

When it opened, then chairman Robert Chase compared the experience of visiting the new stand to "going to the theatre – the only difference being that our stage is covered with grass".

[26] The former all-grass surface was replaced with a sand-based Desso GrassMaster one, the mix of artificial and real grass which, according to the then groundsman Gary Kemp "guarantee[d] that the pitch would be looking good enough for every match to be broadcast on TV".

[28] Fans were also offered the chance to buy tickets for a celebratory dinner with the first-team squad, the menu provided by the club's joint majority shareholder, the celebrity cook Delia Smith.

Although resident parking scheme is in force in the roads surrounding the stadium, a park-and-ride facility operates around the city centre enabling visitors to the ground to arrive by bus.

[60][61] The club regularly sells out its home allocation of tickets[62] and, in 2013–14, the ground had an occupancy rate of 99.95%, one of the highest in the Premier League.

[63] In January 2011, chairman Alan Bowkett announced an interest in expanding the ground by about 8,000 seats, because Carrow Road was routinely close to capacity.

[62] In response, chief executive David McNally announced that the club would therefore only expand the stadium at such a time that Norwich City has become a fixture in the Premier League.

[67] The Slovakia team featured in a friendly match at the ground in June 2007, England winning 5–0 in front of a crowd of 20,193 people.

[68] In 2010, the ground played host to a play-off against Romania, a game the home side won 2–1 in front of a then record all-seated attendance for the stadium of 25,749.

[70] The women's team have played there on four occasions; the first a 1–0 defeat to Nigeria in July 2002, in front of over 8,000 fans,[71] and the second a 1–0 victory over Iceland in March 2006, before a 9,616 crowd.

[72] In February 2022 a crowd of 14,284 saw England draw 0-0 with Spain in the Arnold Clark Cup, with Norfolk-born player Lauren Hemp making a substitute appearance at her local stadium.

[73] Hemp and the Lionesses returned to the stadium in July 2024, when a crowd of 23,003 saw them secure a 2-1 victory over the Republic of Ireland in a UEFA Women’s EURO 2025 qualifier, with Alessia Russo and Georgia Stanway scoring England’s goals.

[77][80] Andrew Cullen, the director of sales and marketing for the Carrow Road ground, told BBC Radio Norfolk prior to the George Michael performance that he hoped such concerts would become an annual summer event for the venue, if big enough star names could be attracted.