The company has a YouTube page, run by motor journalist and Carwow's Chief Content Officer Mat Watson, where different cars are reviewed.

David Paterson operated at a management level within the motor industry, providing finance and insurance services to clients.

Carwow’s investors include Balderton Capital, Episode 1 Ventures, Samos Investments, and Accel Partners.

[12] In 2014, its investors provided a further £4.6m of capital so the company could 'expand the team further, roll out above-the-line advertising campaigns and start exploring new markets'.

[16] In August 2019, Carwow announced a £25 million strategic funding round led by German car manufacturer Daimler, the parent company of the Mercedes-Benz brand.

[17] In June 2021, Carwow acquired Wizzle, a consumer-to-business car-buying platform founded by entrepreneur Sebastien Duval.