Cecilia Robinson (born 1985), originally from Sweden, is a New Zealand entrepreneur and founder of the My Food Bag business.
[1] Robinson grew up in Sweden and moved to the United States to work as a nanny before making a trip to New Zealand to visit her brother, who was living there.
She stayed and enrolled to study law at the University of Auckland, but dropped out to start an online nanny website, Au Pair Link.
The founding team sold 70% of the company to Waterman Capital in 2016 and appointed new CEO Kevin Bowler mid 2018.
In 2020 she founded Tend Health, a primary healthcare provider driven by digital-technology, with her husband James, Dr Mataroria Lyndon and Josh Robb.