My Food Bag

My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals.

The business was co-founded by Cecilia Robinson and her husband James Robinson, together with celebrity chef and nutritionist Nadia Lim and her husband Carlos Bagrie, and Theresa Gattung.

[4] My Food Bag expanded into the Wellington region in September 2013 and then into the South Island in November 2014.

[5] In 2016, New Zealand private equity firm Waterman Capital invested in My Food Bag.

Recipes are designed by My Food Bag's Development Kitchen team, and ingredients are predominantly sourced from local suppliers, with all meats and eggs being free range or free farmed.